ANI PR Wire
13 Sep 2022, 11:00 GMT+10
London [UK]/ Boston [US], September 13 (ANI/PRNewswire): ITSMA, a Momentum Group company, is enhancing its industry-leading account-based marketing (ABM) and B2B marketing training programs with the launch of Growth Academy.
The firm has trained nearly 2,000 learners to date and has seen a significant increase in demand for marketing enablement in recent months. Growth Academy will embed best practice learning experiences and empower learners to take control of their own development pathway via a new cutting-edge learning management system (LMS).
"Our research has shown a need for stronger career pathways in marketing and a greater focus in developing marketing talent. As such, we've declared 2022 the 'year of marketing enablement.'" said Guy Phillips, Global Director of Learning and Development.
Phillips continued, "Since ITSMA and Momentum joined forces in 2021, we've certified nearly 500 new learners. Now, we have the capabilities to better cater to different learning needs and types of content delivery, which means we can work with our clients in a much more integrated way."
The training programs now include public and private courses, with live online and in-person delivery options, together with e-learning modules and expert mentoring. The courses span B2B marketing certification, marketing leadership enablement, value proposition development, social selling, and comprehensive ABM certification.
The firm's learning platform embeds best practice methodologies and provides learners with an easy-to-use dashboard to access course content, collaborate on coursework with their cohort and facilitators, and actively manage their own learning journey.
The investment enables ITSMA to continuously improve the experience through learner analytics, develop more learner-centric services, and provide transparency to partnering organizations to build impactful skills.
"Growth Academy takes our learning and development portfolio to the next level," said Paige Johnson, Head of Learning and Development. "We're now able to provide an even more engaging educational experience, offer a variety of training methods suited to different learning styles, and ensure an exceptional learner journey."
Learners will now receive an assessment before and after the learning journey to make the most of their development opportunity. They will also benefit from ongoing development opportunities through a six-month membership to Growth Hub, where they can network with peers from Growth Academy's alumni, and access technical know-how from the firm's research and participation in key events.
Phil Crompton, VP of worldwide industry marketing at IBM, recently implemented an ABM certification program: "We worked heavily with ITSMA to put everybody through a formal training program, which led to external certification. We not only got the classroom training, but also got really good one-to-one mentoring with the very best expertise."
Contact: Alexandra Koenig, [email protected], +44 203 858 0808
This story has been provided by PRNewswire. ANI will not be responsible in any way for the content in this article. (ANI/PRNewswire)
Get a daily dose of Cambodian Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cambodian Times.
More InformationWASHINGTON, D.C.: In the past 20 years, China has become the world's top shipbuilder, producing more than half of all commercial ships....
ALBANY, New York: New York fired over 2,000 prison guards this week for not returning to work after a weeks-long strike that disrupted...
BEIJING, China: China has announced new tariffs on Canadian agricultural and food products in retaliation for Canada's recent duties...
ENNIS, Texas: A man died, and three of his family members were injured when their RV flipped several times during a strong storm at...
One halcyon spring day in 1903, the 69-year-old anatomist and naturalist Dr. James Bell Pettigrew sat at the top of a sloping street...
WEST PALM BEACH, Florida: Air Force fighter jets have stopped a civilian plane that entered restricted airspace near Donald Trump's...
(Photo credit: Jayne Kamin-Oncea-Imagn Images) Former Los Angeles Rams receiver Cooper Kupp agreed to a three-year, $45 million deal...
(Photo credit: Andrew Nelles / The Tennessean / USA TODAY NETWORK via Imagn Images) Chaz Lanier poured in 23 points, 19 of them in...
(Photo credit: Kim Klement Neitzel-Imagn Images) Left-hander Carlos Rodon was tabbed as the New York Yankees' Opening Day starter...
(Photo credit: Jim Dedmon-Imagn Images) ACC Player of the Year Cooper Flagg was ruled out for Duke's conference tournament semifinal...
(Photo credit: Kim Klement Neitzel-Imagn Images) The Boston Bruins look to start a new winning streak when they conclude a five-game...
(Photo credit: David Butler II-Imagn Images) The Oklahoma City Thunder qualified for the playoffs with their latest victory. Their...