ANI PR Wire
26 Sep 2022, 16:30 GMT+10
New Delhi [India], September 26 (ANI/PNN): Pernia's Pop-Up Shop, India's largest luxury fashion e-commerce platform owned by Purple Style Labs (PSL), has launched Six Yards by Madhuri Dixit, an ambitious collaboration that highlights the Bollywood megastar's love for the saree.
Drawing inspiration from her iconic saree style, it showcases a sought-after curation featuring new-age as well as culturally-rooted designs.
Celluloid dream lady, celebrated actor, and dancing queen, Madhuri Dixit has been known to make the saree a bewitching style statement. The drapes worn by her on & off the screen have shaped Indian fashion, leading to fanatic replication by millions of people worldwide, even decades after she debuted them.
In recent years, Indian fashion and textile designers have pushed the saree to the forefront with their imaginative flair. Championing it over the years, Madhuri Dixit has donned the best of six yards by leading designers like Tarun Tahiliani, Seema Gujral, Amit Aggarwal, Anita Dongre, Shyamal & Bhumika, Jayanti Reddy, Nakul Sen, Anushree Reddy and Punit Balana to name a few.
With Pernia's Pop-Up Shop's ensemble of both heritage weaves and modern saree renditions, Six Yards by Madhuri Dixit spotlights rich textile transitions from various Indian craft communities to drapes in luxurious chiffons, georgettes, silks, satins, and embroidered statement pieces.
Six Yards aims to generate global buzz around Madhuri's keen eye for the silhouette. Shoppers at Pernia's Pop-Up Shop can now take inspiration from her glamorous style expressions through handpicked drapes for festivities, weddings, and statement-making everyday wear. The collection will provide saree wardrobe choices on a scale that effortlessly combines convenience with a one-of-a-kind curation.
Central to the eminent partnership, Madhuri Dixit further added, "Six Yards is a special collaboration with Pernia's Pop-Up Shop celebrating my love for sarees, Indian design, and exquisite craftsmanship. Sarees are definite mainstays, with never a dull moment! The exclusive curation will feature some of the country's leading designer labels. I'm also delighted to further strengthen my ties with Purple Style Labs through this association. They have a refreshingly new outlook on India's lifestyle and luxury industry with an astute understanding of Indian fashion consumers."
Speaking about the collaboration, Abhishek Agarwal, founder of Purple Style Labs, said, "Sarees have always been an all-time favourite among our shoppers, and we seek to stay ahead of the curve in providing the largest selection of Indian fashion for the style-conscious individual. Madhuri's elegant saree style has inspired fashion and film enthusiasts across generations, making her synonymous with both classic & contemporary drapes. Given her love for the six yards, we've found the perfect partner in her. This association further strengthens our position as India's largest luxury fashion omni-channel platform.".
Six Yards by Madhuri Dixit can be found online at www.perniaspopupshop.com, and at Pernia's Pop-Up Studio in Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, and London.
Purple Style Labs (PSL) endeavors to build the biggest Luxury Fashion House in India. It acquired Pernia's Pop-Up Shop in 2018 and has grown the business 50X in the past four years. Earlier this year, PSL raised USD 10 Million in Series B-round led by Akash Bhansali with a cluster of investors including Madhuri Dixit.
The company has opened 10 Pernia's Pop-Up Studio experience centres in Mumbai (Juhu, Kala Ghoda, Bandra), Delhi (Mehrauli, DLF Emporio), Bangalore (Leela Palace), Hyderabad (Banjara Hills), Kolkata (Elgin Road), Ahmedabad (Near Iskcon) and an international store in London (Grosvenor Street, Mayfair).
The company is currently expanding its existing footprint in Mumbai, Delhi and Hyderabad, along with new cities such as Surat and Chennai.
There are further plans to expand in international markets with retail stores in New York and Dubai within the next 12-18 months.
This story has been provided by PNN. ANI will not be responsible in any way for the content in this article. (ANI/PNN)
Get a daily dose of Cambodian Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cambodian Times.
More InformationROME, Italy: Quick thinking by emergency responders helped prevent greater devastation after a gas station explosion in southeastern...
WASHINGTON, D.C.: President Donald Trump is drawing praise from his core supporters after halting key arms shipments to Ukraine, a...
MOSCOW, Russia: This week, Russia became the first country to officially recognize the Taliban as the government of Afghanistan since...
CAIRO, Egypt: This week, both Hamas and Israel shared their views ahead of expected peace talks about a new U.S.-backed ceasefire plan....
WASHINGTON, D.C.: The Trump administration has made public a visa decision that would usually be kept private. It did this to send...
MADRID, Spain: Liverpool footballer Diogo Jota and his younger brother, André Silva, have died in a car accident in Spain. Spanish...
MADRID, Spain: Liverpool footballer Diogo Jota and his younger brother, André Silva, have died in a car accident in Spain. Spanish...
(New Jersey) [US], July 7 (ANI): US President Donald Trump on Sunday (local time) described the floods in Texas as a '100-year catastrophe'...
Birmingham [UK], July 7 (ANI): Following some promising signs at Leeds despite a five-wicket loss, the massive ceiling and unreal potential...
(Photo credit: Vincent Carchietta-Imagn Images) Milwaukee Brewers right-hander Freddy Peralta is feeling pretty good as he prepares...
(Photo credit: Rick Scuteri-Imagn Images) The Kansas City Royals are nearing the point in the season where they need to make a sustained...
(Photo credit: Dan Hamilton-Imagn Images) The surging Toronto Blue Jays have won eight straight and 11 of 13 as they begin a three-game...