ANI PR Wire
27 Sep 2022, 16:45 GMT+10
Mumbai (Maharashtra) [India], September 27 (ANI/BusinessWire India): This festive season, immerse in the sheer magic of untold tales about Indian art and celebrate its golden lineage with glory.
Tanishq, India's largest jewellery retail brand from the house of Tata has announced the launch of its festive collection 'Alekhya'. Reminisce the beauty of age-old, rich Indian art forms as the magnificent 'Alekhya' collection takes its inspiration from the most notable Miniature and Pichwai paintings.
The stunning festive collection reimagines royal splendor, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces. This year's, Tanishq's festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form.
Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna's life and Miniature Paintings - a notable tradition of Mughal, Rajasthani & Pahari courts.
The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques.
The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist's imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.
Speaking on the launch of the festive collection, Abhishek Rastogi, Head of Design, Titan Company Limited, says, "It's always been our endeavour to bring to our customers beautifully designed products crafted to perfection. Our latest festive edit, Alekhya is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrated them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today - celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. On behalf of Tanishq, we wish all our customers a very happy and prosperous festive season."
The price range for products under Alekya collection starts at Rs. 70,000 onwards. Visit: www.Tanishq.co.in for range of exclusive Alekhya products.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Cambodian Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cambodian Times.
More InformationNEW YORK, New York – Israeli military forces caused deaths and unnecessary suffering of Palestinian patients while occupying hospitals...
BRUSSELS, Belgium: The European Union is set to tighten steel import quotas starting in April, reducing inflows by 15 percent to prevent...
WASHINGTON, D.C.: U.S. Transportation Secretary Sean Duffy has warned that New York's Metropolitan Transportation Authority (MTA) could...
WASHINGTON, D.C.: Commerce Secretary Howard Lutnick said the Trump administration is asking companies and foreign governments to help...
Israel Air Force pilots have bombed a funeral in northern Gaza, killing more than a dozen mourners. Family and friends of Dr Wasim...
NEW YORK CITY, New York: A Delta Air Lines plane's wing hit the runway at LaGuardia Airport during a rough landing over the weekend....
Kolkata (West Bengal) [India], March 22 (ANI): It's always a treat to watch a collaboration between members of Indian cinema and sports...
Kolkata (West Bengal) [India], March 22 (ANI): Royal Challengers Bengaluru captain Rajat Patidar won the toss and opted to bowl against...
New Delhi [India], March 22 (ANI): Several records are in line, waiting to be broken in the upcoming 'El Clasico' clash between Mumbai...
Kolkata (West Bengal) [India], March 22 (ANI): Adding his charm to the opening ceremony of the 18th edition of the Indian Premier League...
Mumbai (Maharashtra) [India], March 22 (ANI): Ahead of the 18th edition starting from Saturday, the Indian Premier League (IPL) have...
Mumbai (Maharashtra) [India], March 22 (ANI): Ahead of the Indian Premier League (IPL) 2025 campaign opener, New Zealand batter Kane...