ANI PR Wire
18 Jan 2023, 23:45 GMT+10
New Delhi [India], January 18 (ANI/PNN): While there has been a Supreme Court ruling on outside food not being allowed inside theatres, the cost of F & B is something that definitely burdens the audiences to the overall experience of watching a film.
Looking at the ruling of the court, we reached out to Ashish Kanakia, CEO, MovieMax Cinemas to check on the same.
"For us, the consumer is always the king and we ensure audiences have good experience when they come to watch a film in our cinemas. As a cinema chain, we are also looking at doing innovative marketing to bring in more people. Our F & B cost has always been on the lower side as compared to the competition," said Ashish.
When asked about how important F & B is, in overall revenue, he says, "Food and beverage sales bring in a huge chunk of added revenue for sure. Coming to theatres especially in smaller towns in almost like a special outing where you come with family or friends, watch a film, eat and spend a good time. In bigger cities, It's an effort to take out time and make plans to watch a film so it rather be worth it. To ensure people have a good overall experience we have introduced live counters in many of our properties. Affordability and variety both would add value."
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of Cambodian Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cambodian Times.
More InformationCHICAGO, Illinois: After an ice storm ravaged states from Texas to West Virginia, this week, airlines canceled over 1,800 flights ...
PRAGUE, Czech Republic: Ahead of her visit to Taipei, Marketa Pekarova Adamova, Speaker of the Czech Lower House, reiterated to ...
TRENTON, New Jersey: A federal judge has blocked a New Jersey law allowing the state's attorney-general to sue gun manufacturers ...
WASHINGTON D.C.: The Biden administration said this week that it will end US COVID-19 emergency declarations on 11th May, nearly ...
WASHINGTON D.C.: In a letter to lawmakers last week, the US Federal Aviation Administration (FAA) said it had put in ...
WASHINGTON D.C.: The Biden administration has stopped issuing export licenses to US companies seeking to ship most items to China's ...
Islamabad [Pakistan], February 5 (ANI): Pakistan batter Iftikhar Ahmed made history and smashed six sixes in an over on Sunday. ...
Hua Hin [Thailand], February 5 (ANI): Zhu Lin's fantastic start to 2023 continued at the Thailand Open, where the 29-year-old ...
Cape Town [South Africa], February 5 (ANI): Although the Women's Premier League auction is just around the corner, Team India ...
Nagpur (Maharashtra) [India], February 5 (ANI): India's star all-rounder Ravindra Jadeja said that even if he postponed his knee surgery, ...
The New York Knicks don't have time for the type of sleepless night that often can accompany a loss like ...
New Delhi [India], February 5 (ANI): The Indian cricket fraternity took to social media to extend birthday wishes to pace ...