ANI PR Wire
24 Jan 2023, 11:30 GMT+10
Bengaluru (Karnataka) [India], January 24 (ANI/BusinessWire India): TheMathCompany, Illinois-headquartered leading global data analytics and engineering firm, today announced the availability of its CPG Marketing Mix Planner on Microsoft Azure Marketplace, the online store providing applications and services for use on Azure. TheMathCompany customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.
Developed on Co.dx platform from TheMathCompany, the CPG Marketing mix wizard helps organizations gain a holistic understanding of the performance of marketing channels, gauge the impact of these channels, and drive ROI through optimized spending enabled by its core marketing and media mix model. The planner provides a macro-level view of the contribution of marketing and promotions on revenue, examines the interplay of channels, promotions, and external factors along with their effect on achieving brand objectives. Furthermore, it enables comparison of digital media spend across platforms and reallocates funds to maximize sales.
Anuj Krishna, co-founder and Chief Product Officer at TheMathCompany, said, "Today's marketers have access to seemingly infinite data and are seeking tools to improve the impact of campaigns. With the availability of our CPG Marketing Mix Planner on Microsoft Azure Marketplace, our clients can drive ROI by optimizing their marketing spend across channels. We look forward to launching more data products on Azure marketplace and remain committed to expanding our partnership with Microsoft."
Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp, said, "We're pleased to welcome TheMathCompany to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure."
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
Based in Illinois, TheMathCompany was founded in 2016 by industry leaders, Sayandeb Banerjee, Aditya Kumbakonam, and Anuj Krishna. The company has more than 50 Fortune 500 companies as clients across industry verticals like consumer-packaged goods, retail, pharma, automotive, technology, and manufacturing industries in the US, UK, and EU. Its proprietary flagship platform Co.dx helps businesses solve problems through low-code, custom artificial intelligence applications. With a team comprising scientists, data engineers, visualization experts, consumption specialists as well as analysts and consultants, TheMathCompany goes beyond what traditional consultancies, pure-play service providers, and information technology services providers offer in terms of data insights to solve specific problems for companies.
In 2022, the company raised USD 50 million in a funding round led by Brighton Park Capital, an investment firm that specializes in collaborating with growth-stage software, healthcare, and tech-enabled services businesses.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Cambodian Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cambodian Times.
More InformationISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
PARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
WASHINGTON, DC - U.S. President Donald Trump on Tuesday claimed Elon Musk's success has been built on government subsidies. Without...
EVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
Jaipur (Rajasthan) [India], July 2 (ANI): The much-anticipated LEGEN-Z T10 League will be played from August 7 to August 13 at the...
New Delhi [India], July 2 (ANI): The Board of Control for Cricket in India (BCCI) Ombudsman Justice (Retd) Arun Mishra has directed...
Mumbai (Maharashtra) [India], July 2 (ANI): Actor-comedian Kapil Sharma is back with another episode of 'The Great Indian Kapil Show,'...
Birmingham [UK], July 2 (ANI): Former head coach and cricketer Ravi Shastri didn't mince his words while expressing his discontent...
Birmingham [UK], July 2 (ANI): Indian and England players were wearing a black armband before the start of play on Day 1 of the second...
New Delhi [India], July 2 (ANI): Olympians Anjum Moudgil (also world championship silver medalist) and Saurabh Chaudhary and world...